Unlock Global Success Through
Cross-Cultural Mastery
Unlock Global Success Through
Cross-Cultural Mastery
Unlock Global Success Through
Cross-Cultural Mastery
Join our intensive, one-day seminar to navigate multicultural business landscapes with confidence and skill.
Over 20,000 alumni attended from companies such as:
‘The successful managers of the 21st century will be the culturally-competent ones’
Richard D. Lewis, Founder of the program, one of Britain’s foremost linguists
‘The successful managers of the 21st century will be the culturally-competent ones’
Richard D. Lewis, Founder of the program, one of Britain’s foremost linguists
Learn to do global business through The Lewis Model
The Lewis Model provides a practical framework for understanding and navigating cultural differences. The model equips professionals with insights to adapt their communication and behavior, leading to more effective collaboration and success in multicultural environments.
The lewis model
Master cross-cultural communication
Master cross-cultural communication
The purpose of the model has always been to help clients know culture – starting with their own – using the Model, then apply it practically for better global business.
Linear-active cultures
task-oriented, highly-organized planners, who complete action chains by doing one thing at a time, preferably in accordance with a linear agenda
Needed to
organise, plan, see problems, analyse consequences, follow consistent policies, access rational thought, generate data, and challenge us objectively
Germany
UK
USA
Switzerland
sweden
Linear-active cultures
task-oriented, highly-organized planners, who complete action chains by doing one thing at a time, preferably in accordance with a linear agenda
Needed to
organise, plan, see problems, analyse consequences, follow consistent policies, access rational thought, generate data, and challenge us objectively
Germany
UK
USA
Switzerland
sweden
Linear-active cultures
task-oriented, highly-organized planners, who complete action chains by doing one thing at a time, preferably in accordance with a linear agenda
Needed to
organise, plan, see problems, analyse consequences, follow consistent policies, access rational thought, generate data, and challenge us objectively
Germany
UK
USA
Switzerland
sweden
Multi-active cultures
emotional, loquacious and impulsive people who attach great importance to family, feelings, relationships, people in general. They like to do many things at the same time and are poor followers of agendas
Needed to
generate enthusiasm, motivate, persuade, create a positive social atmosphere, access emotions, generate dialogue, and challenge us personally
spain
mexico
colombia
nigeria
saudi arabia
Multi-active cultures
emotional, loquacious and impulsive people who attach great importance to family, feelings, relationships, people in general. They like to do many things at the same time and are poor followers of agendas
Needed to
generate enthusiasm, motivate, persuade, create a positive social atmosphere, access emotions, generate dialogue, and challenge us personally
spain
mexico
colombia
nigeria
saudi arabia
Multi-active cultures
emotional, loquacious and impulsive people who attach great importance to family, feelings, relationships, people in general. They like to do many things at the same time and are poor followers of agendas
Needed to
generate enthusiasm, motivate, persuade, create a positive social atmosphere, access emotions, generate dialogue, and challenge us personally
spain
mexico
colombia
nigeria
saudi arabia
Reactive cultures
good listeners, who rarely initiate action or discussion, preferring first to listen to and establish the other's position, then react to it and form their own opinion
Needed to
harmonise, act intuitively, be patient and see the big picture, think and act long-term, access feelings, listen, empathize and challenge us holistically
vietnam
japan
china
korea
taiwan
Reactive cultures
good listeners, who rarely initiate action or discussion, preferring first to listen to and establish the other's position, then react to it and form their own opinion
Needed to
harmonise, act intuitively, be patient and see the big picture, think and act long-term, access feelings, listen, empathize and challenge us holistically
vietnam
japan
china
korea
taiwan
Reactive cultures
good listeners, who rarely initiate action or discussion, preferring first to listen to and establish the other's position, then react to it and form their own opinion
Needed to
harmonise, act intuitively, be patient and see the big picture, think and act long-term, access feelings, listen, empathize and challenge us holistically
vietnam
japan
china
korea
taiwan
What you’ll learn
What you’ll learn
Excel in Cross-Cultural Environments
Excel in Cross-Cultural Environments
Join our intensive one-day seminar based on Richard D. Lewis's acclaimed work, When Cultures Collide. Gain practical strategies to navigate cultural differences and lead effectively across diverse business environments.
Join our intensive one-day seminar based on Richard D. Lewis's acclaimed work, When Cultures Collide. Gain practical strategies to navigate cultural differences and lead effectively across diverse business environments.
Deep Cultural Insight
Understand your own cultural profile and how it impacts your interactions.
Deep Cultural Insight
Understand your own cultural profile and how it impacts your interactions.
Deep Cultural Insight
Understand your own cultural profile and how it impacts your interactions.
Communication Techniques
Learn to adapt your communication style for linear-active, multi-active, and reactive cultures.
Communication Techniques
Learn to adapt your communication style for linear-active, multi-active, and reactive cultures.
Communication Techniques
Learn to adapt your communication style for linear-active, multi-active, and reactive cultures.
Adaptive Leadership Skills
Discover how to motivate and manage multicultural teams with tailored leadership approaches.
Adaptive Leadership Skills
Discover how to motivate and manage multicultural teams with tailored leadership approaches.
Adaptive Leadership Skills
Discover how to motivate and manage multicultural teams with tailored leadership approaches.
Practical Global Strategies
Acquire tools to handle cross-cultural challenges in meetings, negotiations, and collaborations.
Practical Global Strategies
Acquire tools to handle cross-cultural challenges in meetings, negotiations, and collaborations.
Practical Global Strategies
Acquire tools to handle cross-cultural challenges in meetings, negotiations, and collaborations.
Seminar schedule
Seminar schedule
Your Pathway to Global Leadership
Your Pathway to Global Leadership
Discover the key topics and insights that will transform your approach to international business and cross-cultural communication. Each module is crafted to provide practical strategies and deepen your cultural intelligence.
Discover the key topics and insights that will transform your approach to international business and cross-cultural communication. Each module is crafted to provide practical strategies and deepen your cultural intelligence.
The Origins of Culture
The Origins of Culture
The Origins of Culture
Stereotyping – good or bad?
Stereotyping – good or bad?
Stereotyping – good or bad?
Layers of culture (regional, generational, professional etc.)
Layers of culture (regional, generational, professional etc.)
Layers of culture (regional, generational, professional etc.)
The categorisation of cultures
The categorisation of cultures
The categorisation of cultures
Human Mental Programming
Human Mental Programming
Human Mental Programming
Life within Horizons
Life within Horizons
Life within Horizons
National Communication Patterns
National Communication Patterns
National Communication Patterns
Listening Habits
Listening Habits
Listening Habits
Leadership styles
Leadership styles
Leadership styles
Motivation factors across cultures
Motivation factors across cultures
Motivation factors across cultures
Meeting styles
Meeting styles
Meeting styles
Concepts of time
Concepts of time
Concepts of time
Concepts of space
Concepts of space
Concepts of space
Globalisation: Macro and Micro level adaptation
Globalisation: Macro and Micro level adaptation
Globalisation: Macro and Micro level adaptation
Golden rules for dealing with different cultural categories
Golden rules for dealing with different cultural categories
Golden rules for dealing with different cultural categories
Depending on the workshop we might look at a specific culture, a function (e.g. leadership across cultures) or a mix (e.g. negotiating with clients from Italy).
cross-culture statistics
Program facts and figures
Experts on communication since
1955
In cross-culture since
1985
People trained in cross-culture
20,000+
When Cultures Collide book sales
1,000,000+
Trained Lewis Model instructors
300
Culturally-profiled people
75,000
what people say
what people say
Seminar testimonials
Seminar testimonials
“The impact of these seminars has been significant. We’ve seen changes in how our teams approach cultural differences, which has contributed to more inclusive meetings, improved decision-making, and better alignment with our values..”
“I highly recommend CrossCulture’s seminars for any organization seeking to enhance cultural awareness and understanding in a business environment.”
Karen Vorraa
Vice President, People, Culture,
and Performance at Equinor
"Attending the Cultural Awareness workshop was an outstanding experience. The facilitator demonstrated excellent communication skills and thoughtfully aligned the material with our objectives. Their deep understanding of Japanese culture provided practical and insightful suggestions for enhancing our interactions with Japanese colleagues...”
“The feedback from participants was very positive, highlighting the engaging and relevant content. I highly recommend this workshop to anyone looking to enhance their cross-cultural competencies."
Maribel Herrera Arias
Training Specialist at Siemens Gamesa Renewable Energy A/S
"The training was excellent. The facilitator was attentive to everyone, responsive to questions, and ensured all felt included. Their calm and pleasant demeanor made the session enjoyable. Understanding different cultures and our unique ways of 'being and behaving' is crucial. Without that knowledge, interactions can go wrong due to ignorance...”
“Everyone I spoke with afterward thought the training was great, even those who hadn't previously met the facilitator."
Candida MacKenzie
International Coordinator at Karlstads universitet
“The impact of these seminars has been significant. We’ve seen changes in how our teams approach cultural differences, which has contributed to more inclusive meetings, improved decision-making, and better alignment with our values..”
“I highly recommend CrossCulture’s seminars for any organization seeking to enhance cultural awareness and understanding in a business environment.”
Karen Vorraa
Vice President, People, Culture,
and Performance at Equinor
"Attending the Cultural Awareness workshop was an outstanding experience. The facilitator demonstrated excellent communication skills and thoughtfully aligned the material with our objectives. Their deep understanding of Japanese culture provided practical and insightful suggestions for enhancing our interactions with Japanese colleagues...”
“The feedback from participants was very positive, highlighting the engaging and relevant content. I highly recommend this workshop to anyone looking to enhance their cross-cultural competencies."
Maribel Herrera Arias
Training Specialist at Siemens Gamesa Renewable Energy A/S
"The training was excellent. The facilitator was attentive to everyone, responsive to questions, and ensured all felt included. Their calm and pleasant demeanor made the session enjoyable. Understanding different cultures and our unique ways of 'being and behaving' is crucial. Without that knowledge, interactions can go wrong due to ignorance...”
“Everyone I spoke with afterward thought the training was great, even those who hadn't previously met the facilitator."
Candida MacKenzie
International Coordinator at Karlstads universitet
“The impact of these seminars has been significant. We’ve seen changes in how our teams approach cultural differences, which has contributed to more inclusive meetings, improved decision-making, and better alignment with our values..”
“I highly recommend CrossCulture’s seminars for any organization seeking to enhance cultural awareness and understanding in a business environment.”
Karen Vorraa
Vice President, People, Culture,
and Performance at Equinor
"Attending the Cultural Awareness workshop was an outstanding experience. The facilitator demonstrated excellent communication skills and thoughtfully aligned the material with our objectives. Their deep understanding of Japanese culture provided practical and insightful suggestions for enhancing our interactions with Japanese colleagues...”
“The feedback from participants was very positive, highlighting the engaging and relevant content. I highly recommend this workshop to anyone looking to enhance their cross-cultural competencies."
Maribel Herrera Arias
Training Specialist at Siemens Gamesa Renewable Energy A/S
"The training was excellent. The facilitator was attentive to everyone, responsive to questions, and ensured all felt included. Their calm and pleasant demeanor made the session enjoyable. Understanding different cultures and our unique ways of 'being and behaving' is crucial. Without that knowledge, interactions can go wrong due to ignorance...”
“Everyone I spoke with afterward thought the training was great, even those who hadn't previously met the facilitator."
Candida MacKenzie
International Coordinator at Karlstads universitet
“The impact of these seminars has been significant. We’ve seen changes in how our teams approach cultural differences, which has contributed to more inclusive meetings, improved decision-making, and better alignment with our values..”
“I highly recommend CrossCulture’s seminars for any organization seeking to enhance cultural awareness and understanding in a business environment.”
Karen Vorraa
Vice President, People, Culture,
and Performance at Equinor
"Attending the Cultural Awareness workshop was an outstanding experience. The facilitator demonstrated excellent communication skills and thoughtfully aligned the material with our objectives. Their deep understanding of Japanese culture provided practical and insightful suggestions for enhancing our interactions with Japanese colleagues...”
“The feedback from participants was very positive, highlighting the engaging and relevant content. I highly recommend this workshop to anyone looking to enhance their cross-cultural competencies."
Maribel Herrera Arias
Training Specialist at Siemens Gamesa Renewable Energy A/S
"The training was excellent. The facilitator was attentive to everyone, responsive to questions, and ensured all felt included. Their calm and pleasant demeanor made the session enjoyable. Understanding different cultures and our unique ways of 'being and behaving' is crucial. Without that knowledge, interactions can go wrong due to ignorance...”
“Everyone I spoke with afterward thought the training was great, even those who hadn't previously met the facilitator."
Candida MacKenzie
International Coordinator at Karlstads universitet
“The impact of these seminars has been significant. We’ve seen changes in how our teams approach cultural differences, which has contributed to more inclusive meetings, improved decision-making, and better alignment with our values...”
“I highly recommend CrossCulture’s seminars for any organization seeking to enhance cultural awareness and understanding in a business environment.”
Karen Vorraa
Vice President, People, Culture,
and Performance at Equinor
"Attending the Cultural Awareness workshop was an outstanding experience. The facilitator demonstrated excellent communication skills and thoughtfully aligned the material with our objectives. Their deep understanding of Japanese culture provided practical and insightful suggestions for enhancing our interactions with Japanese colleagues...”
“The feedback from participants was very positive, highlighting the engaging and relevant content. I highly recommend this workshop to anyone looking to enhance their cross-cultural competencies."
Maribel Herrera Arias
Training Specialist at Siemens Gamesa Renewable Energy A/S
"The training was excellent. The facilitator was attentive to everyone, responsive to questions, and ensured all felt included. Their calm and pleasant demeanor made the session enjoyable. Understanding different cultures and our unique ways of 'being and behaving' is crucial. Without that knowledge, interactions can go wrong due to ignorance...”
“Everyone I spoke with afterward thought the training was great, even those who hadn't previously met the facilitator."
Candida MacKenzie
International Coordinator at Karlstads universitet
“The impact of these seminars has been significant. We’ve seen changes in how our teams approach cultural differences, which has contributed to more inclusive meetings, improved decision-making, and better alignment with our values...”
“I highly recommend CrossCulture’s seminars for any organization seeking to enhance cultural awareness and understanding in a business environment.”
Karen Vorraa
Vice President, People, Culture,
and Performance at Equinor
"Attending the Cultural Awareness workshop was an outstanding experience. The facilitator demonstrated excellent communication skills and thoughtfully aligned the material with our objectives. Their deep understanding of Japanese culture provided practical and insightful suggestions for enhancing our interactions with Japanese colleagues...”
“The feedback from participants was very positive, highlighting the engaging and relevant content. I highly recommend this workshop to anyone looking to enhance their cross-cultural competencies."
Maribel Herrera Arias
Training Specialist at Siemens Gamesa Renewable Energy A/S
"The training was excellent. The facilitator was attentive to everyone, responsive to questions, and ensured all felt included. Their calm and pleasant demeanor made the session enjoyable. Understanding different cultures and our unique ways of 'being and behaving' is crucial. Without that knowledge, interactions can go wrong due to ignorance...”
“Everyone I spoke with afterward thought the training was great, even those who hadn't previously met the facilitator."
Candida MacKenzie
International Coordinator at Karlstads universitet
“The impact of these seminars has been significant. We’ve seen changes in how our teams approach cultural differences, which has contributed to more inclusive meetings, improved decision-making, and better alignment with our values...”
“I highly recommend CrossCulture’s seminars for any organization seeking to enhance cultural awareness and understanding in a business environment.”
Karen Vorraa
Vice President, People, Culture,
and Performance at Equinor
"Attending the Cultural Awareness workshop was an outstanding experience. The facilitator demonstrated excellent communication skills and thoughtfully aligned the material with our objectives. Their deep understanding of Japanese culture provided practical and insightful suggestions for enhancing our interactions with Japanese colleagues...”
“The feedback from participants was very positive, highlighting the engaging and relevant content. I highly recommend this workshop to anyone looking to enhance their cross-cultural competencies."
Maribel Herrera Arias
Training Specialist at Siemens Gamesa Renewable Energy A/S
"The training was excellent. The facilitator was attentive to everyone, responsive to questions, and ensured all felt included. Their calm and pleasant demeanor made the session enjoyable. Understanding different cultures and our unique ways of 'being and behaving' is crucial. Without that knowledge, interactions can go wrong due to ignorance...”
“Everyone I spoke with afterward thought the training was great, even those who hadn't previously met the facilitator."
Candida MacKenzie
International Coordinator at Karlstads universitet
“The impact of these seminars has been significant. We’ve seen changes in how our teams approach cultural differences, which has contributed to more inclusive meetings, improved decision-making, and better alignment with our values...”
“I highly recommend CrossCulture’s seminars for any organization seeking to enhance cultural awareness and understanding in a business environment.”
Karen Vorraa
Vice President, People, Culture,
and Performance at Equinor
"Attending the Cultural Awareness workshop was an outstanding experience. The facilitator demonstrated excellent communication skills and thoughtfully aligned the material with our objectives. Their deep understanding of Japanese culture provided practical and insightful suggestions for enhancing our interactions with Japanese colleagues...”
“The feedback from participants was very positive, highlighting the engaging and relevant content. I highly recommend this workshop to anyone looking to enhance their cross-cultural competencies."
Maribel Herrera Arias
Training Specialist at Siemens Gamesa Renewable Energy A/S
"The training was excellent. The facilitator was attentive to everyone, responsive to questions, and ensured all felt included. Their calm and pleasant demeanor made the session enjoyable. Understanding different cultures and our unique ways of 'being and behaving' is crucial. Without that knowledge, interactions can go wrong due to ignorance...”
“Everyone I spoke with afterward thought the training was great, even those who hadn't previously met the facilitator."
Candida MacKenzie
International Coordinator at Karlstads universitet
for managers of 21st century
Who should attend
Business executives expanding into international markets.
Team leaders managing diverse teams.
HR professionals focused on diversity and inclusion.
Entrepreneurs seeking global opportunities.
the process
How it works
1.
Booking
Customers select the seminar; we respond within a workday with confirmation and payment details.
2.
Personalized setup
We will find the right instructor for your specific needs and location.
3.
The Seminar
An instructor conducts the seminar at the customer's location.
4.
Post-seminar support
Feedback and post-seminar support.
Over 20,000 alumni attended from companies such as:
Group price (up to 20 people)
€5,000
+ tax
Packace includes
Seminar
Slides
Worksheets
Certificate
Reading materials
Pricing doesn’t include travel costs, meeting room costs, meal costs and other costs of the instructor.
Program founder
Richard D. Lewis
CrossCulture is a division of Richard Lewis Communications, founded by Richard D. Lewis – one of Britain’s foremost linguists. He also brought Berlitz to East Asia, Portugal and Finland and spent several years in Japan, where he personally tutored Empress Michiko and five other Japanese Imperial Family members.
When Cultures Collide , his guide to world business cultures, has sold over 1,000,000 copies, is in 15 languages, and won the prestigious US Executive Book Club award.
He currently lectures throughout the world on cross-cultural issues and writes prolifically. His latest book, with Kai Hammerich, is Fish Can’t See Water.
In 1997, Richard received a Finnish knighthood, for his 40 years’ experience helping Finland develop international links, including preparations for EU presidency.
In 2009, he was promoted to Knight Commander, Order of the Lion of Finland.
people ask
Frequently asked questions
What is the focus of your cross-cultural workshops?
What is the focus of your cross-cultural workshops?
What is the focus of your cross-cultural workshops?
Who are the workshops designed for?
Who are the workshops designed for?
Who are the workshops designed for?
What industries do you specialize in for these workshops?
What industries do you specialize in for these workshops?
What industries do you specialize in for these workshops?
How long are the workshops?
How long are the workshops?
How long are the workshops?
What are the benefits of cross-cultural training for executives?
What are the benefits of cross-cultural training for executives?
What are the benefits of cross-cultural training for executives?
Do you customize the content based on the participants' specific countries or cultures?
Do you customize the content based on the participants' specific countries or cultures?
Do you customize the content based on the participants' specific countries or cultures?
How can cross-cultural training improve team performance and business outcomes?
How can cross-cultural training improve team performance and business outcomes?
How can cross-cultural training improve team performance and business outcomes?
Can the workshops be conducted in-person or virtually?
Can the workshops be conducted in-person or virtually?
Can the workshops be conducted in-person or virtually?
How many participants can attend a workshop?
How many participants can attend a workshop?
How many participants can attend a workshop?
How far in advance should we schedule a workshop?
How far in advance should we schedule a workshop?
How far in advance should we schedule a workshop?
Do you offer follow-up support or consultations after the workshops?
Do you offer follow-up support or consultations after the workshops?
Do you offer follow-up support or consultations after the workshops?
Can the workshop be delivered in multiple languages?
Can the workshop be delivered in multiple languages?
Can the workshop be delivered in multiple languages?
Is there a pre-assessment or survey that participants complete beforehand?
Is there a pre-assessment or survey that participants complete beforehand?
Is there a pre-assessment or survey that participants complete beforehand?
What are the payment terms and cancellation policies?
What are the payment terms and cancellation policies?
What are the payment terms and cancellation policies?
What outcomes can participants expect after attending?
What outcomes can participants expect after attending?
What outcomes can participants expect after attending?
Seminar
Find Us
Richard Lewis Communications Ltd.
Riversdown House
Warnford
Hampshire
SO32 3LH
United Kingdom
Contact Us